Seven projects,
start to finish.

A one-room studio needed a site that felt like the room itself — calm, personal, unmistakably not a chain. Brittany Franco has been a licensed esthetician since 2013 and opened TuneUp in 2023; the site had to carry that, and get people to a booking.

Five pages, hand-written HTML and CSS, no framework and no page builder. I photographed the space at three times of day so the light on the site matches the light you walk into. Booking hands off to Vagaro, where her calendar already lived.

The constraint that shaped it: she is the business. Stock photography of a generic spa would have undone the whole point, so every image is the actual room, the actual products and the actual esthetician.

Most home-workout apps run a stopwatch: forty seconds on, twenty off, the same for a push-up, a plank and a hamstring stretch. That isn't how anyone is actually coached, so I rebuilt the programming from published guidance — ACSM, NASM, ACE, ISSA and the r/bodyweightfitness Recommended Routine.

Sets are counted in reps and advance when you finish them. Only genuinely isometric work runs a clock. Rest scales by movement type, every session opens with a warm-up and closes with stretching, and the plan progresses week over week. Every number in the generator cites the source it came from.

The free tier is a real product rather than a demo: 297 exercises and full plans. Expert progressions, the training journal and custom workouts are what the one-time unlock buys.

Every two minutes it scans roughly five hundred open game markets and compares each price with what the sportsbooks think, using a consensus of their odds with the bookmakers' margin removed and the sharpest book weighted double. It buys only when the gap is still worth it after fees. Right after a buy it leaves a sell order resting at the sportsbooks' fair price, and if the books turn against the position before the game starts, it gets out.

The thinking: the edge isn't predicting games. It's lag. Before kickoff Polymarket tends to trail the sportsbooks, so a resting sell at fair value can lock in the gap without needing the team to win, and as a resting order it earns the exchange's maker rebate instead of paying a fee. Every trade also records closing-line value, which tells you whether an edge is real long before wins and losses do.

The rules came from its own record. Every automatic buy under 30 cents had lost, so there's now a floor there, and true long shots are never automatic: the bot emails me and waits for a reply of YES. It runs on its own fixed budget that ignores my manual trades, and after a lost network reply once caused duplicate orders, every order is now written down before it's sent and confirmed against the fill history. The odds feed is a free plan, so its limited credits go to whichever sport has the stalest data.

A pipeline that turns the Coinbase bot's real trading record into short videos: results on Monday, one trade broken down on Wednesday, how it works on Friday. It reads the bot's database without being able to change it. Claude drafts the script, a local voice model reads it, word-level timing syncs the captions, and Remotion renders it in a trading-terminal look.

The thinking: the numbers have to be real, and a person has to sign off. Every figure in a video comes straight from the bot's data, never from the script writer. Ideas I add only change the angle and tone. When a video is ready, I get an email with a review link where I can approve it, edit a line and re-render in about a minute, or ask for a redo with a note. Nothing uploads by itself, and there's no financial-advice language.

The dashboard has its own chat, so I can say "pause after Wednesday" in plain words, but that chat can't approve, export or delete anything. Like the other bots, it costs nothing new to run.